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It all began in 1988 with two guys enjoying life on the slopes in the French Alps and desperately trying to avoid working for a living. With money running out, they hatched a plan: print some sweatshirts and t-shirts, sell them at night, and ski during the day. With that simple formula, the Fat Face brand was born with the name even being inspired by their favourite black mountain run in Val d’Isère, La Face.
Fast forward over 25 years and the same entrepreneurial spirit still remains at the heart of the business.
